Relegation is a £90m gut punch that starts the moment the final whistle blows at the end of the Premier League season. If Tottenham or West Ham get relegated this season, the numbers aren’t just bad, they’re brutal.
The Revenue Cliff: Central broadcast money would plummet from the £135m to £45m (including the parachute payment).
The Exposure Gap: Spurs currently average 6.5m global viewers per league match; West Ham are at 3.8m. In the Championship? Even ‘big’ games struggle to break 0.7m viewers worldwide, though Spurs would be the exception to that rule – at least for one season.
Relegation isn’t just a sporting failure. It’s a forced transition from global prime time to a niche window. For sponsors, players, and stakeholders, the ‘exposure gap’ is a chasm that’s incredibly hard to climb back out of – unless you bounce back to the Premier League at the first attempt.

Get ahead of the pack and learn more about the Eyeballr approach to sports broadcast viewership by emailing us at: stephen@eyeballr.ai