YOUR AUDIENCE, ON SCREEN
Eyeballr is live across Formula 1, NBA, NFL, NHL, MLB, MLS, English Premier League, UEFA Champions League, and Saudi Pro League, with more properties and bespoke coverage to follow. Viewership is benchmarked and calibrated, with country‑level coverage in 200+ markets and DMA‑level detail in the US.
VIEWERSHIP & EXPOSURE INTELLIGENCE
Eyeballr is an AI‑driven benchmarking platform that eliminates the blind spots of traditional sports measurement. We unify signals from broadcast, streaming, and piracy, automate analysis, and deliver contextual audience and brand‑exposure intelligence by market and by session. The result: precise, defensible numbers that show who watched, where they watched, and how often they were exposed to sponsors.
UNIFIED SPORT VIEW
Sports audiences sit across linear TV, OTT, apps, and illegal streams. Eyeballr is agnostic to medium and market:
If fans are watching on any format or device, we aim to count them
Legal and illegal viewership, modelled consistently across platforms and territories
Country‑level coverage in 200+ markets plus DMA‑level granularity in the US
Consistent methodology across all televised games, so comparisons are fair and repeatable
TOTAL AUDIENCE COUNT
Access: Broadcaster and platform penetration – who could watch
Real‑time demand: OTT traffic, search interest, and social engagement
Context: Geographic Kick‑off times, home markets, competition stakes, star players
Illegal viewing & piracy: League and market-level piracy models
Calibration: Benchmarked against published ratings and official broadcaster figures
EXPOSURE TO VALUE
On top of this audience foundation, Eyeballr measures when, where, and how long sponsors appear on screen, then connects those moments directly to the relevant audience.
– On‑screen logo presence, duration, and prominence
– Asset‑level reporting (front‑of‑shirt, car, boards, virtual overlays, etc.)
– Session‑level granularity: races vs qualifying vs practice, or individual matches
Viewership × exposure becomes true impressions and media equivalency values, by market and by session, so you can quantify what each sponsor actually receives.
RIGHTS OWNERS
Prove the true reach and value of your rights, package smarter, and stop leaving ‘invisible’ audiences on the table
BRANDS
Know exactly how many people saw your logo, in which markets and moments, and whether you’re getting what you paid for
AGENCIES
Bring credible, global, piracy‑inclusive numbers into planning, valuation, and sales conversations
GET IN TOUCH
Connect with us and discover how Eyeballr can redefine your understanding of worldwide sports audiences.