INTELLIGENT AUDIENCE MEASUREMENT

FOUNDERS & MANAGEMENT TEAM

Eyeballr is a UK headquartered business run by two experienced founders with deep expertise in start-up and scale-up sports technology and data analytics businesses. They have a track record of building technology companies from the ground-up and together have been part of the founding team of two businesses that resulted in successful exits.

Stephen O’Malley

Cofounder

Tom Smith

Cofounder

INTELLIGENT AUDIENCE MEASUREMENT

VIEWERSHIP & EXPOSURE INSIGHTS

Eyeballr is an AI‑driven benchmarking platform built to eliminate the blind spots of traditional sports measurement. We unify signals from broadcast, streaming, and piracy, automate the heavy lifting of analysis, and deliver contextual audience and brand‑exposure intelligence by market and by session. The result is accurate, defensible, and actionable metrics for a fragmented media landscape – so rights owners, sponsors, broadcasters, and agencies can see the full audience and prove the real value of their rights.