Sports audiences haven’t disappeared, they’ve fragmented. Linear, OTT, social, piracy, black‑box platforms: traditional measurement only sees a slice. Eyeballr rebuilds the full picture, combining real‑time demand signals, piracy intelligence, and on‑screen exposure to show what your rights are really worth.
REACH
Scope & spread of audiences
CONVENIENCE
Market ease of content access
AVAILABILITY
Where the content and brands appear
ARTEFACTS
Touchpoints and exposure
HYPE
Real-time sentiment & buzz tracking
SMART DEFENSIBLE MEASUREMENT
We measure viewership (broadcast, streaming, and piracy) and connect it to on‑screen brands to prove real sponsorship value
Eyeballr is the intelligent audience layer for modern sport
Quantify total viewership across broadcast, streaming, and piracy
See where your audience actually is: 200+ markets, 209 US DMAs
Convert audience and exposure into impressions and media value
Drill from global top‑lines down to individual fixtures and sessions
INSIGHTS
Global sports audience trends, analysis and perspectives
COMPREHENSIVE PROOF
We start with who could watch (broadcaster penetration), layer in real‑time demand (OTT traffic, search, social), adjust for context (kick‑off times, home markets, stakes, star power), and calibrate against established ratings and official broadcaster data where available.
Most measurement stops at legal feeds. We don’t. League‑ and market‑level piracy models ensure credible audience estimates. On top of that viewership foundation, we measure when, where, and how long sponsors appear on screen, and tie every exposure back to the audience – by market and by session.
RIGHTS OWNERS
Prove the true reach and value of your rights, package smarter, and stop leaving ‘invisible’ audiences on the table
BRANDS
Know exactly how many people saw your logo, in which markets and moments, and whether you’re getting what you paid for
AGENCIES
Bring credible, global, piracy‑inclusive numbers into planning, valuation, and sales conversations
FOUNDATION CLIENTS
We’re partnering with a small group of foundation clients as we scale the platform. In return for committed collaboration, they get direct input into the roadmap, early access to new modules like Brand Exposure, and preferential commercial terms. Talk to us about foundation access…